Per viewer Cable networks pay a ton more to their anchors - despite dwindling numbers. And, yuo guessed it, they pay women less. Surprisingly, Networks are more gender friendly. From my article in the Daily Beast:
The results were surprising. For example, while the overall numbers might indicate that networks pay more than cable, on a per-viewer basis, that’s not always true. ABC’s World News anchor Diane Sawyer makes $12 million to Anderson Cooper’s $11 million. But with roughly 608,000 people tuning into CNN’s Anderson Cooper 360, the anchor is one of the highest paid on TV, pulling in more than $18 per viewer. Considering Sawyer has an audience of 7.32 million, she seems like a relative steal for ABC, at $1.63 per viewer.
By some measures, MSNBC appears to be more generous with its staff than network sister NBC—especially if you’re a man. Joe Scarborough, of Morning Joe, earns $4 million and has an audience of 367,000, which comes to $10.89 per viewer. In contrast, even at $25 million, Matt Lauer is only costing NBC $5.88 per viewer, considering the Today show’s audience of 4.2 million.